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info@easyrain.it
Luigi Taraborrelli joins Easyrain
Luigi will play a key role in driving Easyrain’s expansion and strengthening our market positioning
With his extensive experience and deep understanding of the automotive industry, gained during his 20+ years working at Automobili Lamborghini, and latest experience in Apple, Luigi will play a key role in driving Easyrain’s expansion and strengthening our market positioning.
His expertise will help advance our mission to revolutionize vehicle safety in low-grip conditions, introducing groundbreaking technologies for both present and future vehicles.
These include our patented Digital Advanced Information (DAI) platform, which detects low-traction roads without the need for additional hardware, and the OEM-validated Aquaplaning Intelligent Solution, the first active safety system to counter aquaplaning.
Welcome to the team, Luigi! Together, we’ll take Easyrain to new heights.
Easyrain to market with Razelli as new Chairman
The appointment marks the end of the development phase and the start of industrialization for the DAI and AIS systems
Easyrain, the Italian start-up in the field of road safety, has appointed Engineer Eugenio Razelli as the Chairman of its Board of Directors, who will serve until the end of his term. In his new role, Razelli – succeeding Heinrich Gerhard Schuering – will work alongside Easyrain’s CEO and founder Giovanni Blandina in launching the DAI and AIS products to market and establishing the company as a new global Tier-1 player within the automotive industry.
With a career spanning over 40 years in some of the major industrial groups in the automotive sector, starting in 1976 at Fiat Auto and continuing in Zanussi, Gilardini Industriale, Pirelli, and Marelli, where he served as Chief Executive Officer from 2005 to 2015, Engineer Razelli currently chairs the Motor Valley Accelerator, an initiative by CDP Venture Capital, Fondazione di Modena, and UniCredit, managed by Plug and Play, which also operates as an investor, and CRIT. Engineer Razelli is also the Chairman of Safilo and Vice Chairman of Texa.
“The appointment represents a significant milestone as it coincides with the end of the concept development phase and the start of industrialization: after the work of recent years, Easyrain is now a structured company ready for the market. I feel great enthusiasm as, with Engineer Razelli, we will face the new market challenges and together achieve the goals. I consider Razelli my mentor” stated Giovanni Blandina, CEO and founder of Easyrain. “I would like to extend my thanks to Engineer Schuering and express my gratitude for the passion, commitment, and results achieved during his presidency. Schuering has shown an uncommon sense of belonging and has the merit of having guided Easyrain through the product development and company structuring phase“.
The appointment of Engineer Razelli comes at a highly intense 2024 for the company, which will expand its activities with car manufacturers and further grow to realize the ambitious industrial plan supported by a new round of investment.
“Easyrain is a start-up in an advanced development phase, a very interesting company dealing with safety, a significant value for all types of mobility, regardless of the type of motorization, with or without a driver. The goal of this young innovative company is to help launch productions with these technological solutions,” commented Chairman Eugenio Razelli.
Easyrain is one of the very few start-ups in the world providing solutions for predictive, active, and infrastructural safety aimed at the automotive industry: the Digital Advanced Information (DAI) virtual sensor platform, the Aquaplaning Intelligent Solution (AIS) anti-aquaplaning system, and the Easyrain Cloud (ERC).
The ecosystem of the Rivoli (Turin) start-up enhances the safety of both traditional and autonomous vehicles, enables new safety features in ADAS, and restores traction in extreme wet conditions.
The core of the ecosystem is the DAI software platform, which can be installed without additional hardware in the vehicle and enables an unlimited series of predictive safety features. Thanks to DAI, car manufacturers can achieve level 3 and higher assisted driving with greater robustness and reliability. The DAI is being industrialized through various OEMs; the first series applications are expected in 2025 with the virtual sensor for aquaplaning detection.
Car manufacturers are also very interested in the AIS, the world’s first active safety system capable of changing road conditions and eliminating aquaplaning: at the end of May 2024, the AIS validation phase was successfully completed within a Proof of Concept commissioned by one of the world’s leading automotive groups. With strong OEM interest, Easyrain’s R&D department has begun developing a second revolutionary active safety system: AIS 2, capable of eliminating loss of traction not only in difficult wet conditions but also on ice and snow.
Easyrain to present during Global NCAP 2024
Wrapping up our incredible journey at major event on road safety!
What an extraordinary experience it has been to participate in this prestigious event alongside industry leaders and innovators from around the world.
At Easyrain, we are immensely proud to have showcased our cutting-edge technologies and discussed the future of automotive safety.
A heartfelt thank you to everyone who attended our presentation, and engaged in insightful discussions.
As we reflect on the enlightening conversations and valuable connections made, we are more motivated than ever to continue our mission of making roads safer for everyone.
Together, we can drive positive change and create a world where road accidents are a thing of the past.
Testing sessions for the new AIS 2 are underway
Testing of the new AIS, to prevent loss of traction on snow and ice, are being performed
Winter may be over, but our testing on snow and ince doesn’t stop. After overcoming aquaplaning, these conditions are the next big challenge on Easyrain’s agenda.
Stay tuned as we have plenty of updates to share
Stay tuned as we have plenty of updates to share
Easyrain to integrate DAI in the Wipro Cloud Car platform
The collaboration enables the integration of the anti-aquaplaning sensor in just one month
Road safety is a major concern for the automotive industry as every year the lives of approximately 1.19 million people are cut short due to road traffic crashes. Between 20 and 50 million more people suffer non-fatal injuries, with many incurring a disability.
Within this context, low-grip conditions emerge as significant contributors to mortality – particularly in wet road scenarios, accounting for around 8-10% of fatalities. The automotive industry requires swift and effective solutions to align with European standards, aiming for zero road fatalities by 2050.
In response, Easyrain announces a collaboration with Wipro to accelerate the time-to-market for the revolutionary Digital Advanced Information (DAI) software platform featuring our anti-aquaplaning virtual sensor.
This sensor is crucial for calibrating ADAS and autonomous driving systems in low-grip situations and introducing innovative features to optimize fuel/energy consumption and reduce CO2 emissions.
Wipro Engineering Edge has developed the Cloud Car platform, which combines traditional solutions with innovative platforms and expertise in software-defined vehicles (SDVs), enabling the auto industry to reimagine how safety and entertainment features are developed, deployed, and maintained.
Easyrain combines safety solutions with the Wipro Cloud Car platform, with the ability to deliver a new feature daily.
As one of the most advanced software for road detection, the anti-aquaplaning DAI software can estimate the tire’s loss of contact with the road surface, not only in the event of aquaplaning but also in other critical situations, such as puddles involving one side of the car – dangerous as they might cause a strong yaw or provoke an inappropriate reaction by the driver.
The DAI provides several warning levels and is poised to become the ultimate solution to the challenges of driving assistance systems and driverless cars.
Ushering in a new level of safety for driving assistance technologies, DAI significantly elevates the capabilities of systems such as adaptive cruise control: successfully tested in two POCs vehicles and soon to be implemented in a third POC vehicle, the DAI can modulate the vehicle speed on wet surfaces not only based on the distance from the car in front, but on the level of water on the asphalt.
The initial stage of this collaboration involves integrating Easyrain’s anti-aquaplaning sensor into the Wipro Cloud Car platform, allowing for a time-to-integrate of just 1 month.
Looking ahead, Easyrain and Wipro Engineering Edge will integrate the complete DAI platform into the Wipro Cloud Car platform. DAI transitions from a virtual sensor detecting dangers on wet roads to a comprehensive platform addressing challenges in snow, ice, gravel, potholes, and various vehicle dynamics-related issues.
In addition to the detection of hazardous situations on low-grip surfaces, the DAI platform introduces features for optimizing CO2 emissions and curbing fuel/energy consumption. This is achieved through the detection of vehicle wheels misalignments, identifying factors that might elevate rolling resistance: in the case of wrong camber and toe angles, the vehicle can experience increased rolling resistance, leading to higher consumption and emissions. DAI recognizes these situations and notifies the vehicle.
As an added measure, the DAI alerts against tire pressure loss, provides an iTPMS feature and prevents potential wheel detachment – a critical safety concern often overlooked. In wheel fastening nut loosening instances, DAI detects micro-vibrations, signaling the vehicle to avert accidents.
To harness the full potential of DAI data, Easyrain provides a cloud platform tailored for innovative solutions. These solutions streamline road maintenance for optimal operations, enhance fleet management efficiency for rental companies, and contribute to a more sustainable transportation ecosystem.
Ultimately, the DAI activates the world’s first system capable of eliminating the phenomenon of aquaplaning – the Aquaplaning Intelligent Solution (AIS), industrialized with Marelli. Through small injectors hidden in the bumper, AIS sprays a controlled jet of water in front of the front wheels to remove excess water from the road, thus reestablishing traction. This happens only when the DAI software detects hazardous situations, optimizes water consumption, and adapts the system’s response to road conditions.
“With Wipro Engineering Edge as our collaborative partner, we are not just witnessing the evolution of the automotive landscape – we are actively shaping it,” says Giovanni Blandina, CEO at Easyrain. “The cloud-based future is not a distant vision; it’s a reality we are actively participating in. We are thrilled about the promising developments that lie ahead and mark the future of the automotive industry as we embark on this journey with Wipro”.
“This partnership is a perfect example that showcases the true purpose and value of the Wipro Cloud Car platform: accelerating development cycles and making vehicles better every day. The seamless integration of innovative products, coupled with the Wipro Cloud Car platform to manage OTA (Over-the-Air) updates, shows the efficiency of an ever-evolving Software-Defined Vehicle, propelling us into the future with unparalleled speed and innovation” says Yves-Antoine Brun, Vice President, Head -Europe, Wipro Engineering Edge.
Easyrain to participate 2024 CES with Marelli
Exciting projects and developments are in the pipeline, and we can’t wait to share them with you.
The journey begins in January as we return to CES in Las Vegas for the second year, now at Marelli’s booth at the Wynn hotel.
CES is the most powerful tech event in the world, the proving ground for breakthrough technologies and global innovators – this is what Easyrain is all about!
A significant opportunity that validates our achievements and the value we bring to the automotive industry!.
Stellantis recognizes Easyrain among top 2023 startups
Stellantis leverages the global startup ecosystem to accelerate its drive to become a sustainable mobility tech company
The Venture Awards accentuate Stellantis’ dedication to delivering customer-focused technology and features, powering the Dare Forward 2030 ambition for global clean, safe and affordable mobility.
Easyrain is grateful for the incredible opportunity to be part of this unique award!
Though we didn’t clinch victory this time, it was a valuable journey of growth and collaboration with other promising startups.
The lessons learned will fuel our determination, and we’re already gearing up for next year!
Easyrain joins forces with Adler!
Strategic collaboration to reduce the AIS’s overall weight
We’re thrilled to announce a new partnership that’s set to propel our growth and take our Aquaplaning Intelligent Solution (AIS) to the next level! We’ve joined forces with Adler, experts in carbon fiber component manufacturing! Adler will play a crucial role in developing cutting-edge AIS components designed to significantly reduce the system’s overall weight. AIS stands as a groundbreaking achievement – the first active system that directly influences road conditions, making them safer. It operates on the road itself, rather than within the vehicle, marking a paradigm shift from existing technologies. This innovation elevates safety standards across all vehicles, traditional and autonomous. This collaboration marks a significant step forward in our quest to enhance road safety and revolutionize the driving experience.
Easyrain and Marelli collaborate for the AIS and DAI
The agreement with Marelli solidifies Easyrain’s growth path and represents a significant milestone in the 2023-2030 industrial plan
Zero road fatalitiess by 2050.
This is the ambitious goal set by the EU in 2021′ The Road to Zero’program, after decades of positive results in reducing road mortality. However, data analysis shows that the decline is slowing down, driven by critical situations such as accidents on wet roads: in cities, 19% of the victims occur under wet road conditions (source: European Commission preliminary data on road fatalities for 2022)¹. To reverse this trend, we need technologies and innovations to change the current paradigms of vehicle safety.
And that’s precisely what Easyrain has been doing for years, developing its owntechnologies, which will now be industrialized in partnership with an exceptional partner.
We are proud to announce our partnership with Marelli Marelli, a global automotive supplierthatwill work with us to industrialize our technologies: Aquaplaning Intelligent Solution, the first system for restoring vehicle traction on wet roads, including aquaplaning conditions, and Digital Aquaplaning Information, a platform of virtual sensors for detecting road conditions and calibrating ADAS.
The agreement with Marelli solidifies Easyrain’s growth path and represents a significant milestone in the 2023-2030 industrial plan. In addition to research and development of new products, this plan aims to launch AIS and DAI on the market, scheduled for late 2025 and mid-2027, respectively.
This partnership is a source of great prideas it elevates Easyrain to one of the most promising automotive startups in the global market. This is evidenced by the Most Innovative Road Safety Technology Developer 2023 award from the prestigious Success Knocks, and the growing interest from automakers, sealed by a new agreement with a third carmakerfor the creation of a Proof of Concept aimed at production.
As part of the collaboration, Marelli will focus on industrializing the AIS system’s evolution (called Proto-B), fully complying with automotive industry production standards. AIS Proto-B, to be validated in July 2024, meets carmakers’ production demands and is poised to become a groundbreaking solution for the automotive industry, similar to the impact of ABS and ESP.
Through small injectors hidden in the bumper, AIS sprays a controlled jet of water in front of the front wheels to remove excess water from theroad, thus reestablishing traction. This happens only when the powerful DAI software detects hazardous situations, optimizing water consumption and adapting the system’s response to road conditions. AIS can spray liquid on only one side of the vehicle to counter dangerous yaw rotationcaused by puddles affecting either the left or right wheels. The precision of detection and system speed have allowed the elimination of any additional tank, making use of tiny amounts of water contained in the windshield washer tank, standard equipment on all vehicle.
AIS is the first active system that changes road conditions and makes them safer. Moreover, it is the only system that operates directly on the road rather than on the vehicle, a paradigm shift from currently available technologies.
AIS raises the safety standards of all vehicles, both traditional and autonomous, by enabling the anti-lock braking system and electronic stability control to function where they otherwise wouldn’t, allowing vehicles to safely handle puddles and aquaplaning situations.
AIS is also the world’s first system capable of effectively addressing the problem of accidents on highly wet roads and aquaplaning conditions, a complex issue that has never found a radical solution and is responsible for thousands of injuries and fatalities: in Europe, there are approximately 212,000 such incidents annually.
These are alarming numbers that have driven us to go beyond: Easyrain’s R&D division is also working on an evolution of AIS capable of restoring traction not only in cases of loss of control on wet roads but also in snowy and icy conditions. This greatly enhances driving safety in low-traction conditions and solves a significant problem for both present-day and future autonomous vehicles. Thanks to the adoption of our systems, these vehicles can be not only safer but also more appealing from a market perspective.
As part of the partnership, Marelli will also produce the electronics in which DAI, one of the most advanced virtual sensor platforms globally for detecting wet road safety, will be installed. DAI, which doesn’t require an internet connection or additional sensors, enables the calibration of ADAS and assisted and autonomous driving technologies. It is poised to become the ultimate solution to the challenges of driverless cars, not only on highly wet roads but also in snow, ice, potholes, and gravel conditions.
Furthermore, DAI will become a crucial tool inreducing CO2 emissions and fuel/energy consumption. This is achieved through the feature that detects irregularities in the vehicle’s alignment: in the case of misalignments in the characteristic wheel angles (camber and toe), the vehicle can experience increased rolling resistance, leading to higher consumption and emissions. DAI recognizes these situations and notifies the vehicle.
Additionally, a safety feature is currently under development to prevent the potential loss of a wheel, a dangerous yet often underestimated phenomenon. In the event of a loosening of the wheel fastening nuts, micro-vibrational phenomena can occur, causing the nut to become loose. DAI detects these situations and alerts the vehicle.
Giovanni Blandina, founder and CEO of Easyrain:
I have several reasons to be proud of this partnership, but one stands out—the sense of optimism that has permeated our meetings during the negotiation phase. Perhaps the positiveatmosphere of the Motor Valley Fest facilitated our initial discussions with Miticocchio. However, looking to the future, I amdelighted with how Marelli’s team opened up to us, both from a technical and ethical standpoint, fully embracing our mission and our vision regarding the market potential of our products.
Our nextgoal is to develop the Proto-B version of the AIS system. I have no doubts about Marelli’s technical capabilities in making it an extraordinary product in terms of performance, as well as lightweight and cost-effective.
Today, with a prestigious partner like Marelli by our side, Easyrain can undoubtedly look further into the future and confidently take a seat at the table of automakers. This achievement demonstrates that Easyrain’s strong focus on its mission through sound ethics, which revolves around ourteam, is the right path for tackling the significant challenges faced by a startup in the automotive industry.
The agreement with Marelli is a team result, and that’s why I must thank my team for their incredible energy in facing this challenge every day.I can’t wait to see the results of this extraordinary collaboration and wish our teams the best of luck.
Francesco Miticocchio, VicePresident Strategic Planning, Technology & Innovation of Marelli:
The technology that Easyrain has developed, the AIS system, perfectly fits with one of the strategic pillar of Marelli: vehicle dynamics. We are investing to consolidate our positioning as solution provider in vehicle dynamics, where more and more functions are being developed, also cross-domain, thanks to the increasing presence of electronics in the vehicle. Safety, security, comfort, agility and energy management are new vehicle dynamics features that complement the traditional acceleration and speed. The AIS system is a key safety element that we are very happy to bring to market in partnership with Easyrain.
Besides the technology, we have found in Easyrain a partner that is very easy to work with: although they are a start-up, they have a very clear vision fully aligned with their technology development and with their business development activities. After the initial general discussions I have had with Giovanni Blandina, Easyrain CEO, we have mobilized our technical team that started the interactions with the team of Easyrain: it was very clear from the start that Easyrain had a very precise understanding of what they were able to do and what they needed from us. As it turned out, we were perfectly complementary: Easyrain had already spent a significant amount of time to conceive the AIS concept, basic configuration and algorithms, while Marelli had a long and consolidated experience in the design and industrialization optimization of many key components of the system itself.
It has taken only a few months for our teams to really integrate and start moving fast towards the Proto B.