Easyrain to market with Razelli as new Chairman

The appointment marks the end of the development phase and the start of industrialization for the DAI and AIS systems

Easyrain Razelli chairman

Easyrain, the Italian start-up in the field of road safety, has appointed Engineer Eugenio Razelli as the Chairman of its Board of Directors, who will serve until the end of his term. In his new role, Razelli – succeeding Heinrich Gerhard Schuering – will work alongside Easyrain’s CEO and founder Giovanni Blandina in launching the DAI and AIS products to market and establishing the company as a new global Tier-1 player within the automotive industry.


With a career spanning over 40 years in some of the major industrial groups in the automotive sector, starting in 1976 at Fiat Auto and continuing in Zanussi, Gilardini Industriale, Pirelli, and Marelli, where he served as Chief Executive Officer from 2005 to 2015, Engineer Razelli currently chairs the Motor Valley Accelerator, an initiative by CDP Venture Capital, Fondazione di Modena, and UniCredit, managed by Plug and Play, which also operates as an investor, and CRIT. Engineer Razelli is also the Chairman of Safilo and Vice Chairman of Texa.


The appointment represents a significant milestone as it coincides with the end of the concept development phase and the start of industrialization: after the work of recent years, Easyrain is now a structured company ready for the market. I feel great enthusiasm as, with Engineer Razelli, we will face the new market challenges and together achieve the goals. I consider Razelli my mentor” stated Giovanni Blandina, CEO and founder of Easyrain. “I would like to extend my thanks to Engineer Schuering and express my gratitude for the passion, commitment, and results achieved during his presidency. Schuering has shown an uncommon sense of belonging and has the merit of having guided Easyrain through the product development and company structuring phase“.


The appointment of Engineer Razelli comes at a highly intense 2024 for the company, which will expand its activities with car manufacturers and further grow to realize the ambitious industrial plan supported by a new round of investment.


Easyrain is a start-up in an advanced development phase, a very interesting company dealing with safety, a significant value for all types of mobility, regardless of the type of motorization, with or without a driver. The goal of this young innovative company is to help launch productions with these technological solutions,” commented Chairman Eugenio Razelli.


Easyrain is one of the very few start-ups in the world providing solutions for predictive, active, and infrastructural safety aimed at the automotive industry: the Digital Advanced Information (DAI) virtual sensor platform, the Aquaplaning Intelligent Solution (AIS) anti-aquaplaning system, and the Easyrain Cloud (ERC).


The ecosystem of the Rivoli (Turin) start-up enhances the safety of both traditional and autonomous vehicles, enables new safety features in ADAS, and restores traction in extreme wet conditions.


The core of the ecosystem is the DAI software platform, which can be installed without additional hardware in the vehicle and enables an unlimited series of predictive safety features. Thanks to DAI, car manufacturers can achieve level 3 and higher assisted driving with greater robustness and reliability. The DAI is being industrialized through various OEMs; the first series applications are expected in 2025 with the virtual sensor for aquaplaning detection.


Car manufacturers are also very interested in the AIS, the world’s first active safety system capable of changing road conditions and eliminating aquaplaning: at the end of May 2024, the AIS validation phase was successfully completed within a Proof of Concept commissioned by one of the world’s leading automotive groups. With strong OEM interest, Easyrain’s R&D department has begun developing a second revolutionary active safety system: AIS 2, capable of eliminating loss of traction not only in difficult wet conditions but also on ice and snow.

Razelli Easyrain chairman

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